Congratulations on qualifying for Reach 2024

Now it's time to celebrate your achievement!

We are thrilled to have you join us in celebrating your hard work and dedication. Your contributions to Asset have been invaluable, and our company wouldn't be where it is today without your hard work and commitment.

We've planned a variety of fun activities and can't wait to celebrate with you. Thank you for your continued excellence and dedication. Let's make this a memorable trip together!


Jennifer Schendel,
Asset President & CEO

The Greek Island of Crete

The largest of the Greek islands, is a captivating blend of stunning landscapes, rich history, and vibrant culture. From its pristine beaches with crystal-clear waters to its rugged mountain ranges, Crete offers a diverse array of natural beauty.

The island's history is equally impressive, with archaeological sites that date back to the ancient Minoan civilization. Knossos, the largest Bronze Age archaeological site on Crete, is a must-visit for history buffs, offering a glimpse into one of the earliest advanced societies in Europe.

Cretan culture is a vibrant tapestry of traditions, music, and cuisine. The island is renowned for its warm hospitality and lively festivals, where visitors can experience traditional music and dance. Culinary delights abound, with local specialties such as dakos, moussaka, and the famous Cretan olive oil, and the island's wineries produce excellent local wines, perfect for pairing with a meal at a seaside taverna.

Nana Princess Hotel

Experience Luxury and Elegance at Nana Princess Hotel on the Greek island of Crete

Located on the mesmerizing island of Crete, renowned for its warm hospitality and natural beauty, Nana Princess Hotel is the epitome of luxury and elegance.

Opened in 2018, Nana Princess offers a supreme 5-star experience. Step into a world of palatial splendor, as each accommodation boasts contemporary furnishings and layouts that meet the highest aesthetic standards down to the very last detail. The rooms are equipped with spacious sunbathing areas and inviting private outdoor pools, allowing guests to immerse themselves in relaxation and tranquility.


Monday, September 23rd — Guest Arrivals

Eternal Blue @ Nana Princess

Welcome Reception

Eternal Blue @ Nana Princess

(7:00 PM - 10:00 PM )

The Welcome Reception will kick off our REACH trip at Eternal Blue located at the Nana Princess, where you'll enjoy magnificent views overlooking the Cretan Sea, mesmerizing dishes with the freshest ingredients, and good times together!

Suggested Attire: Casual

Tuesday, September 24th — Awards Dinner

Ktima Emmelia

Awards Dinner

Ktima Emmelia

(7:00 PM - 10:00 PM )

This night is about you! Join us as Asset celebrates our accomplished and valued advisors during our formal dinner and awards ceremony.

Suggested Attire: Formal

Wednesday, September 25th — Activity Day & Lunch

Chosen Activities

From 9:00am until 10:00pm

Knossos Image

Knossos Palace

(9:30 AM - 3:00 PM)

Explore the captivating Knossos Palace ruins and learn about its fascinating history and the important role it played. This experience will be followed by a lunch in a local village where you will see how Cretans still live today.

Knossos + Archanes Village Website

BioAroma Image

BioAroma Workshop with Facial Massage

(9:00 AM - 4:00 PM)

BioAroma Crete, founded in 2007 in Agios Nikolaos, Crete, is a pioneering organic cosmetic and perfume company, environmentally friendly with sustainable development. At BioAroma, you can enjoy a natural and relaxing experience by creating your own candle, soap, or perfume, followed by a facial or massage at their serene spa.

BioAroma Website

Jeep Image

Jeep Experience to Peskesi Farm

(10:00 AM - 4:00 PM)

Lassithi Plateau - Combine fun off-roading with a phenomenal farm-to-table cuisine experience. Discover the importance of seasonal cultivation as you gather fresh ingredients for a cooking lesson with a specialized chef. Craft authentic traditional Greek recipes and uncover the secrets of the world's healthiest diet.

Peskesi Farm Website

Thursday, September 26th — Farewell Reception


Spinalonga, with dinner at Captain Nikolaos

(4:30 PM - 10:15 PM )

Embark on a journey to Spinalonga, a small island that was used to isolate people affected by leprosy from 1903 to 1957. Conclude our evening with our Farewell Reception at Captain Nikolaos in Plaka Village for delicious local cuisine while enjoying the charming ambiance of this coastal gem.

Spinalonga Information

Suggested Attire: Smart Casual + Warm Layers


September 23

Main Group Arrivals

Once you have secured your luggage, make your way to the “Arrival Waiting Haul.” There you will see someone holding a sign with Asset’s logo.

Registration + Hospitality

Hotel Lobby

9:00 AM - 5:00 PM

Welcome Reception

Eternal Blue @ Nana Princess

7:00 PM - 10:00 PM

September 24

Breakfast at Leisure

Carpe Diem

7:30AM - 11:00AM

Day on Own

Awards Rehearsals

Emelia Estate

4:00 PM - 5:00 PM

Reception + Awards Dinner

Emelia Estate

7:00PM - 10:00PM

September 25

Breakfast at Leisure

Carpe Diem

7:30AM - 11:00AM

Activity Day + Lunch

9:00 AM - 10:00 PM

Select the activity of your choice. Lunch will be provided.

Knossos Palace + Lunch

9:30AM - 3:00PM

Knossos + Archanes Village

BioAroma Workshop with Facial Massage

9:00 AM - 4:00 PM


Jeep Experience to Peskesi Farm

10:00 AM - 4:00 PM

Lassithi Plateau

Dinner On Own

September 26

Breakfast at Leisure

Carpe Diem

7:30AM - 11:00AM

Day on Own

Farewell Reception + Dinner

Spinalonga, with Dinner at Captain Nikolaos, Plaka Village

4:30PM - 10:15PM

September 27

Breakfast at Leisure

Carpe Diem

7:30AM - 11:00AM

Group Departures

Safe travels!

Travel Information

Heraklion International Airport N. Kazantzakis:

Heraklion International Airport "Nikos Kazantzakis" (IATA: HER, ICAO: LGIR) is the primary airport on the island of Crete, Greece, and the second busiest in the country. Named after the famous Greek writer Nikos Kazantzakis, the airport is located approximately 5 kilometers east of Heraklion, the island's capital. It serves as a crucial gateway for tourists visiting Crete, particularly during the summer months when it handles a significant influx of charter and scheduled flights from across Europe. The airport features a single terminal that manages both domestic and international flights, offering various amenities such as duty-free shops, dining options, and car rental services.

Ground Transportation:

Once you have landed in Crete, make your way to baggage claim using the directions within the airport. Once you have secured your luggage, make your way to the "Arrival Waiting Haul". There you will see someone holding a sign with Asset's logo. Should you have any issues when you have landed, please call Joan Stemler @ 858.442.0057

We look forward to celebrating your success on Crete.

Relax, Rejuvenate,